SEO for Dummies
http://www.netlz.com/seo-blog/2011/11/03/seo-for-dummies/Submitted by rclumanog06 18 months, 1 week, 5 days, 5 hours ago
I know people are just kidding when they say, “dummies,” but I really felt that way at one time. (And still do from time to time depending on the topic!!) There are just so many things to think about when attempting to launch an internet marketing campaign. It used to be enough to just set up a website. But with the new Web 2.0 including the social element it can seem pretty overwhelming just to get started. Sometimes it can be frustrating because you can see all these great platforms to use for internet marketing only to get too hit a snag. What should be part of a marketing campaign and what should wait until later? Here are some ideas that will hopefully get you started optimizing your site. Goals of Having a Web Site Let’s start with why you need your website optimized to begin with. Your site is your space in the World Wide Web. It’s your business’ face; people will see only what you show them. You want your site to engage visitors and keep them involved in the site. This of course will ultimately increase your profits. To achieve an increase in valuable traffic your site needs to accomplish four main goals. One, you want it to draw new users to the site; secondly you want to keep them engaged for a length of time (not just a quick click through and go). The third goal is to get them to keep coming back for more visits; and lastly you want them to feel like the site is all for them, not for you. Visitors should feel like they are getting something out of visiting your site, even if that is information. Where to begin optimizing your site? While you are getting your site set up you will want to prepare the content that you will want to include. Your content is one of the ways to optimize your site. You always want content to be of good quality and interesting. Users can spot filler and keyword stuffing as fast as the web crawlers can. Don’t waste your time or the visitor’s time putting content up just for the sake of adding words to a page. Your content should also be updated regularly (perhaps one of the easiest parts of hosting a web page) to keep it higher in search engine result pages. Your content is an important part of engaging your audience, but it will also need to contain keywords or keyword phrases to be fully optimized. These same keywords will be added to the Meta description tag when you are setting up your site. This will have two purposes. It will be what users see when they see your site in search results, and it should contain all important keywords. Another local search engine optimization technique is to include your address and phone number on every page. This makes it easier for web crawlers to find your location when conducting a search. Also make sure that the website is easy to navigate and use. Nothing drives visitors away like not being able to get to the desired information. And always test your site before you actually publish it to the web!
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