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The Search, Plus Your World Update and Social Media
http://www.netlz.com/seo-blog/2012/01/18/the-search-plus-you...
Submitted by
rclumanog06
16 months, 1 week, 5 days, 16 hours agoLast Tuesday, Google announced a change to how it displays search results. This change is called “Search, Plus Your World,” and it’s attempting to further personalize search results for users. Google has been taking user preference into account when displaying search results for a long time now; believing a site a user has visited previously is more useful to that user than a completely unknown site. How Search, Plus Your World differs from Google’s previous algorithm is it displays relevant results from users in your circles on Google+ at the top of the page.
In the wake of this update, it’s obvious that Google+ just became a lot more important for SEO. Does this mean that Facebook and Twitter have become obsolete? Are you wasting your time using other social media sites, when relevant conversations on Google+ are being sent to the top of search results by default? The answer is a resounding “NO!”
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